The House of North concept was derived from the notion of seeing a letter as an architectural form, combined with the charge that a “secret language” could be discovered.
First delineated in a sketchbook while flying over the Atlantic, the letters N O R T H were cut from various materials and evaluated.
Both random arrangements and formal layouts were created and recreated in exploration.
Light moving through acrylic letterforms yielded unique and compelling results, multiplying the dimensionality of the form.
Letterforms sandwiched together to create volumes, reading like experimental architecture or sculpture.
A scale study in milled aluminum, with a portal emerging between the T and H.
Viewing the volume of letters from beneath reveals the richest pattern language, leading the team to develop the entire alphabet in a similar fashion.
The final mark reveals the bottom pattern of the letters N O R T H as though floating above one another. The diagonal forms depict shadows passing through the forms.