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  • House of North

    The House of North concept was derived from the notion of seeing a letter as an architectural form, combined with the charge that a “secret language” could be discovered. 

    House of North

    First delineated in a sketchbook while flying over the Atlantic, the letters N O R T H were cut from various materials and evaluated.
     

    House of North

    Both random arrangements and formal layouts were created and recreated in exploration.
     

    House of North

    Light moving through acrylic letterforms yielded unique and compelling results, multiplying the dimensionality of the form.
     

    House of North

    Letterforms sandwiched together to create volumes, reading like experimental architecture or sculpture.
     

    House of North

    A scale study in milled aluminum, with a portal emerging between the T and H.
     

    House of North

    Viewing the volume of letters from beneath reveals the richest pattern language, leading the team to develop the entire alphabet in a similar fashion. 

    House of North

    The final mark reveals the bottom pattern of the letters N O R T H as though floating above one another. The diagonal forms depict shadows passing through the forms.  

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    London

    Level 1, One Mayfair Place
    Devonshire House, Mayfair
    London W1J 8AJ
    United Kingdom

    T +44 20 3205 7014

    Sydney

    The Vault
    80 Albion Street,
    Surry Hills, NSW 2010
    Australia

    T +61 2 8915 1833

    New York

    9 Great Jones, Second Floor,
    New York, NY 10012
    USA

    T +1 917 780 4177

    Nominated Architect – Tim Browne (ARB NSW#7631)

    © 2025 Blainey North